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BETTER MADE SNACK FOODS, INC. BECOMES A CORPORATE SPONSOR OF THE DETROIT RED WINGS WITH NEW THREE-YEAR DEAL

* Signs agreement to provide chips through 2012 season

DETROIT, MI – Award-winning snack foods maker Better Made is now a proud corporate sponsor of the Detroit Red Wings as it recently signed a three-year agreement to provide bags of regular and BBQ flavored chips at to be sold at Joe Louis Arena concession stands for all Red Wings home games and other events at the Joe starting Thursday, December 17. In addition to concession stand sales the products will be available in all suites.

The agreement means Better Made Snack Foods will have category exclusivity for these products and will be featured on all menu strips.

“The Red Wings and Better Made are both part of Detroit’s heritage, and Better Made is proud to become a corporate sponsor of the Red Wings,” says Mike Schena, President of Better Made. “Detroit is a great sports town and the Red Wings are responsible for a large part of Detroit’s sports legend.”

Founded in 1930 in Detroit by Cross and Peters, Better Made has developed and provided a wide variety of award-winning snack foods, including flavored potato chips, popcorn, crunchy chips, pretzels, pork rinds, tortilla chips, beef jerky, chocolate covered potato chips and pretzels, salsas and cheese dips.

The family-owned company uses locally grown potatoes and trans fat-free cottonseed oil. For more information, please visit www.bettermadesnackfoods.com.

For interviews with Mike Schena, please contact LP Marketing at 248/894-9010.

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