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BETTER MADE SNACK FOODS TO DONATE PARTIAL PROCEEDS FROM SPECIALLY MARKED CHIPS TO KARMANOS CANCER INSTITUTE AS PART OF OCTOBER BREAST CANCER AWARENESS PROGRAM

* Money will go toward research to find a cure for this devastating disease

DETROIT, MI - Better Made Snack Foods will donate partial proceeds for the sale of specially marked bags of delicious Better Made Snack Products to the Barbara Ann Karmanos Cancer Institute as part of the October Breast Cancer Awareness Program. The funds will be used to do further research to find a cure for breast cancer.

"The Better Made Snack Foods Breast Cancer Awareness Program was a huge success in 2010 and we are glad to be a part of it this year, as well," says Mike Esseltine, Vice President of Sales for Better Made Snack Foods. "The support we receive from the major chains and independent stores throughout Michigan allowing us to place pink displays to support this event is tremendous. It is a great feeling to see everyone put a big effort into such a worthwhile cause allowing us to make a donation in the fight against cancer. The spirit and heart of many people throughout this great State always shows up in the results of this program."

Founded in 1930 in Detroit as Cross and Peters, Better Made has developed and provided a wide variety of high quality award-winning snack foods, including flavored potato chips, potato sticks, gourmet popcorn, krinkle chips, rainbow chips, crunchy and kettle cooked chips, popcorn, pretzels, beef jerky, tortilla chips, puff stuff, pork rinds, wearable apparel, a limited edition commemorative tin filled with one pound of mouth watering original chips, and more! The family-owned company uses locally grown potatoes and trans fat-free cottonseed oil. For more information, please visit www.bettermadesnackfoods.com. You may also follow Better Made on Facebook and Twitter. Michigan Made – Better Made.

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10148 Gratiot Ave • Detroit, MI 48213
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