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NATIONAL POTATO CHIP DAY IS ON MONDAY MARCH 14

*Better Made encourages everyone to eat chips in celebration of America’s #1 snack food

DETROIT, MI – People all over the United States will celebrate National Potato Chip Day on Monday, March 14, the day when people everywhere munch on America’s favorite snack food, the thin, crispy potato chip. And what better way than to celebrate by indulging in the best tasting chips, made right here in Detroit by Better Made Snack Foods!

Potato Chips were first made in 1853 while Commodore Cornelius Vanderbilt was on vacation in New York. While at the Moon’s Lake Lodge, he kept sending his fried potatoes back to the kitchen because he said they were too thick and not crunchy enough. The chef, Native American George Crum, decided that he would cut them into paper-thin slices, boil them in oil, fry them, and salt them as a joke to the Commodore. It backfired as they became an instant success and the restaurant was well known for them!

“You can find all kinds of chips but we believe that nothing is better than Detroit's own Better Made brand,” says Mike Schena, COO of Better Made. “We’ve been perfecting our way of making great tasting chips for over 80 years and people love to eat them! We are encouraging people to send a case to a friend or family member, or even a soldier in Iraq in honor of this holiday”

Founded in 1930 in Detroit as Cross and Peters, Better Made has developed and provided a wide variety of high quality award-winning snack foods, including flavored potato chips, potato sticks, gourmet popcorn, krinkle chips, rainbow chips, crunchy and kettle cooked chips, popcorn, pretzels, beef jerky, tortilla chips, puff stuff, pork rinds, wearable apparel, a limited edition commemorative tin filled with one pound of mouth watering original chips, and more! The family-owned company uses locally grown potatoes and trans fat-free cottonseed oil. For more information, please visit www.bettermadesnackfoods.com. You may also follow Better Made on Facebook and Twitter. Michigan Made – Better Made.

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©1930-2014 Better Made Snack Foods
10148 Gratiot Ave • Detroit, MI 48213
Toll Free: 1-800-332-2394 • Local Phone: 313-925-4774 • Fax: 313-925-6028